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Corporate Spotlight: General Mills

For more than a decade, General Mills has been investing locally in the CASA movement. Our partnership has grown as members of their team have served as advocates, Light of Hope table captains, event volunteers, Christmas angels, and now board member (thanks, Dave Wurm). For the past three years, General Mills has invested tremendously in our program as title sponsors of our annual In Good Company corporate sponsorship program. Not only has this sponsorship provided us the critical financial resources our organization needed to grow, but it has also gifted us priceless exposure and outreach opportunities through General Mills’ in kind gifts of media.

But, one of the best parts about a donation from General Mills is the opportunity to interact with members of their BAC-IT (Bentonville Area Community Involvement Team) Committee. These individuals are GM employees who invest tremendously in the nonprofit community through volunteer service as well as by determining the philanthropic support local organizations receive from General Mills. The BAC-IT Committee humanizes what could be just another corporate relationship. They take the time to really understand the nonprofits in NWA and are active partners in our success.

“I couldn’t be more proud of the difference CASA has made in our community. The CASA staff, advocates, and volunteers work tirelessly to provide an unparalleled support network for some of our community’s most vulnerable children, and in-turn, inspire those outside of CASA to get involved and take action. I have no doubt that CASA of NWA can hit & exceed any target it sets, with the most prominent goal being that each child that needs a CASA will have one by 2020. The work being done here is incredible, and we, at General Mills, are thrilled to play a small part in it.” 

-Kailey Reynolds, General Mills associate and BAC-IT member

We are thrilled they play a part in it, too. Thank you, General Mills, for living up to your pursuits of putting people first and treating the world with care!